The Generation Y is a demographic segment that comes after the Generation X. Although there is no dimension of precise dates for the generation Y, generally includes the people born at the end of the 70’s until after the year 2000.
The main feature of this generation lies on the fact they grew up in the same pace as the technology. Their lives represent a collaborative relationship among every kind of electronic device (Acting as the most important ones the PC and mobile phone).
To the real estate world they represent a cultural revolution, given by the matter that it’s the first generation that appreciates compact and urban life more than traditional suburbs. According to a study from ULI (Urban Land Institute) in the United States, more than a half of those who adopted urban life do not pretend to depart to the endings of the cities in their personal future.
This Generation nowadays has its first architectural voices and I’m attracted by the fact they are working in the most conservative and traditionally historic area: Del Valle area.
Since the projects turn quite political due to the zone they’re planted, I will tell you only some of the general details. (We will hold the location until they become a physical reality)
The first project that I would like to show you was designed by Luis Azcunaga. It is going to be the highest of the Del Valle sector with an approximate of 77 meters of altitude. Consisting of 3 underground levels; 2 commercial levels; 1 business premises; and 8, 2 floored, apartments with wide terraces and double heights. This project envisages a total of 3600 square meters of construction. It is evident the aggressiveness in the look of this project, showing that the urban life of the generation Y sustains vibrant.
The second project was designed by Enrique Yañez, who proves that low-scale commercial projects have yet much to demonstrate. Forget about the tasteless mobile establishments, the Y Generation is seeking for new experiences. The project that sums four levels, presents three commercial areas with worthy balconies for the higher-end restaurants. The corners and strength add drama to the construction
It is clear that the generation Y has its motivators and personal preferences. Will they be able to own designers that are up to their requirements?
*Carlos Muñoz scholar of the urban and demographic trends. He proudly supports the new generation Y designers. Follow @cm4s on twitter*
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