By: Sandra Manzanares
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
We’ve rounded up a list of 107 of the best real estate marketing ideas that you can take action on right away. We’ve split each major area into:
- Fundamentals: For the new agent who’s just getting started in marketing.
- Advanced: For agents with experience in marketing who want to take things to the next level.
- Innovative: For the savvy agent who wants to break the mold with something new.
Note: This is a large list and it’s not ideal to try to accomplish all ideas at once. The best way to use this list is to get through the basics (most of which won’t take too much of your time), and then pick a few of the advanced or innovative ideas to tackle over the course of a few months or a year. Outline them in your real estate business plan and work through them diligently to measure their effectiveness for your business.
- Develop a strong real estate agent bio and add it to your About Page.
When leads find your brand online, they should be able to get a strong sense of your professional qualifications and personality. Craft a real estate bio that leads will love, detailing your experiences, value, and interests, and put it prominently on the ‘About Me’ page of your website.
- Get a professional headshot.
You are your brand, so your personal photograph should exude a friendly demeanor and elevate your brand with a professional look. Hire a professional photographer who can provide tips on positioning, and who can make sure the final product is crisp and presentable in a variety of formats. If you’re low on funds early in your career, you can also opt to take one on your own that looks professional.
- Define your brand identity and marketing plan.
This is a to-do that will help you plan the other tips on this list. Spending just a bit of time to understand and define your brand, as well as develop a business and marketing plan that helps you set and track goals, will allow you to plan out exactly what marketing strategies to prioritize.
- Develop a value proposition.
If you want to be a successful agent, you should not only have unique characteristics that set you apart from the competition, but you should be able to define what those unique features mean to your clients, leads, and community. A short value proposition should exhibit your value and strengths as an agent. This statement will be reused in your marketing materials again and again.
- Devise a schedule to make website updates once a week.
Your website is the main portal to your brand. If a lead sees the same information on your blog or homepage constantly, they’re apt to think you have limited value to provide them. Make sure you’re constantly refreshing featured listings and adding new content for readers — once a week at minimum. You should also attend to any maintenance tasks or fixes at this time.
- Prepare a 30-second pitch to use when talking to new leads.
If you created a value proposition (above), you can think of a pitch as something very similar. But how things are read on paper doesn’t necessarily translate well to personal interactions. In your initial conversations with leads, you should be able to make a brief but powerful statement that conveys you’re a knowledgeable agent who knows the market better than anyone. Once you’ve created your pitch, practice it out loud.
- Get some swag printed with your branding.
Brand exposure in your area can help grow your business. Get items like calendars, pens, keychains, and notepads, and have your name, logo, and contact information printed on them to pass out to clients or at local events.
- Send a request to clients to review your services online.
Online reviews have a prominent presence in search engines, have a large impact on your business’s reputation, and are a major source of lead referrals. Take control of your brand by requesting online reviews from good past clients, and make it easy for them to post in multiple places.
- Attend local events and join local meetup groups and associations.
Being a force in your local community means showing up in places where you can build real face-to-face relationships. Use local groups, festivals, or meetings to grow your contact base.
- Make sure your business information is consistent and accurate on review sites and business directories.
Your business’s marketing potential is grounded in consistency. Did you move, change brokerages, or have a new number or domain name? Review your business information on every site to enhance brand recognition and make sure folks can get in touch with you. This includes sites like Yelp, Zillow, Trulia, Realtor.com, MerchantCircle, Local.com, YellowPages, Angie’s List, Google My Business, Bing Local, etc.
- Ask your best former clients for testimonials.
Happy past clients are your best brand ambassadors. Their opinions and feedback on your site will give your brand social clout. Approach some of your best former clients and ask if they would offer feedback for a testimonial. Written is good, but testimonials with photos or video are even better.
- Get custom graphics for your car.
Brand yourself wherever you travel by putting custom graphics from your brand on your car.
- Have a unique signature item or look.
Many agents have a distinctive look, whether it’s a color they wear often, a style of dress, a hat, or hairstyle (our VP of Marketing, Seth Price is known for his pink-hued pants). Develop a positive, distinctive factor for your personal brand that is recognizable and memorable.